KraveBeauty skincare products image

KraveBeauty is one of those skincare brands that everybody seems to love. The brand’s vision is that skincare doesn’t need to be complicated and is all about having a simple yet effective everyday routine. KraveBeauty products are designed to be gentle and support your skin’s natural ecosystem, particularly your skin barrier. It is PETA-certified vegan and cruelty-free.

I’d been planning on doing this KraveBeauty brand review for a while, as I’ve been testing the products for several months. And what better time to share this review, as KraveBeauty has just landed at Cult Beauty, meaning it’s easily available to everyone in the UK.

In this honest KraveBeauty brand review, I share my thoughts on all of the products I’ve purchased and tested over the last few months. Does this brand live up to all of its esteemed reviews, or are there better skincare brands out there?

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Which KraveBeauty products are in this review?

I’ve tried the following 6 KraveBeauty products:

  1. Matcha Hemp Hydrating Cleanser
  2. Great Barrier Relief
  3. Oat So Simple Water Cream
  4. Makeup Re-Wined
  5. Kale-Lalu-Yaha
  6. Beet The Sun SPF 40 PA+++

Below, I’m going to share my honest thoughts on each product before moving on to an overall KraveBeauty brand review.

1. KraveBeauty Matcha Hemp Hydrating Cleanser

£16 for 120ml

The KraveBeauty Matcha Hemp Hydrating Cleanser contains soothing green tea leaf water, nourishing hemp seed oil, hydrating glycerin, the gentle cleansing agent cocamidopropyl betaine, and other ingredients.

I like this gel cleanser. It’s gentle and doesn’t leave my skin feeling stripped, dry, or irritated after I’ve used it. After using it, my skin feels clean, hydrated, and soft.

The texture is fairly thick and jelly-like. This cleanser doesn’t work into much of lather. But, when activated with a little water, it spreads evenly over the skin. I wish it worked into a creamy lather, as this is my fave cleanser consistency.

The brand says this cleanser can be used to remove dirt, grease, SPF, and makeup. However, I think you’d need to rub this a fair bit to remove any trace of product, as it’s not oily, which breaks down product quicker and more easily. This cleanser works best as a morning or second cleanse, as it’s light, refreshing, and doesn’t leave a greasy residue.

I love the vibrant green shade. This cleanser is also free from fragrance and doesn’t have much of a natural scent.

Rating: 4 stars

This cleanser works. It doesn’t leave my skin feeling tight after I’ve used it and instead feels fresh, clean, and hydrated. It’s just not my fave.

2. KraveBeauty Great Barrier Relief

£28 for 45ml

The KraveBeauty Great Barrier Relief is a reparative, soothing serum that’s designed to nourish skin and ease sensitivity. It’s formulated with dewy propanediol, hydrating tamanu seed oil, the powerhouse niacinamide, emollient safflower seed oil, and other ingredients.

I want to love this serum, as it boasts a very strong INCI list, but I just don’t.

Firstly, the scent is off-putting. While it’s not fragranced, the ingredients make for a bitter smell, which I can’t get behind.

Secondly, I dislike the texture. It’s described as being creamy, so I was expecting it to feel silky and nourishing. However, the consistency feels weirdly dry on the skin. At least on my skin, this doesn’t feel hydrating. It almost reminds me of a steroid cream in that there’s no joy in the texture, and it feels somewhat difficult to work with.

This serum is good at relieving my skin from any sensitivity, as it’s soothing. I’d reach for it if my skin barrier was compromised, as I know it’d do a great job of restoring it. But for an everyday serum, I don’t enjoy this.

Rating: 3 stars

It’s a shame, as I see so many reviews from people raving about this serum. But it just doesn’t work for me.

3. KraveBeauty Oat So Simple Water Cream

£28 for 80ml

The KraveBeauty Oat So Simple Water Cream is enriched with the humectant butylene glycol, skin-replenishing caprylic/capric triglyceride, the emollient squalane, and soothing oat meal extract, among other ingredients.

I like this moisturiser. It reminds me a bit of Tatcha The Water Cream in that it’s got a lightweight, watery texture but delivers long-lasting hydration. This moisturiser has a short, simple INCI list that works. A short INCI list means less potential for sensitivity, which is great for people with rosacea like me.

I think this day cream would work very well for all skin types, as it’s not greasy but still manages to be nourishing. This is a moisturiser I’d use in summer because it won’t make my skin oily. Also, it’s fragrance-free, making it a solid option for sensitive skin.

Rating: 4.5 stars

I’d highly recommend this moisturiser.

4. KraveBeauty Makeup Re-Wined

£25 for 100ml

The KraveBeauty Makeup Re-Wined features the emollients helianthus annuus seed oil, grape seed oil, and caprylic/capric triglyceride, as well as the mild cleansing agent PEG-20 glyceryl triisostearate and other ingredients.

This cleanser has grown on me. When I first used it, I liked it but wasn’t a huge fan. But as time went on, I came to appreciate how this gentle formula effortlessly removes makeup, SPF, dirt, and grease without any harsh rubbing or scrubbing. After using this cleanser, my skin feels nourished, soft, smooth, fresh, and hydrated while appearing radiant.

The jelly-to-oil transformation is satisfying to use too. I love watching the formula change from a clear gel to a creamy oil. And the best bit? It doesn’t leave a greasy residue, which makes the second cleanse afterwards hassle-free.

Rating: 4.5 stars

I still prefer a traditional cleansing balm or oil, but this formula is fab.

5. KraveBeauty Kale-Lalu-Yaha

£25 for 200ml

The KraveBeauty Kale-Lalu-Yaha is infused with calming aloe barbadensis leaf juice, the humectant butylene glycol, soothing kale extract, the exfoliant glycolic acid, and other ingredients.

I love this exfoliating toner. It features the AHA glycolic acid, which is brilliant at exfoliating the skin. As I’ve got rosacea, I don’t exfoliate more than once a week to avoid any potential sensitivity. And, I always opt for exfoliators that are gentle on the skin.

KraveBeauty’s formula is gentle enough to use on a more regular basis, as the strength of glycolic acid is buffered with nourishing and soothing ingredients that make it more tolerable. I’ve experienced no sensitivity or discomfort after using this toner.

Instead, it makes my skin feel smoother and more even and look rejuvenated, bright, and radiant. In fact, it even makes my skin feel hydrated.

Rating: 5 stars

This toner is brilliant.

6. KraveBeauty Beet The Sun SPF 40 PA+++

£16 for 50ml

KraveBeauty Beet The Sun SPF 40 PA+++ image

The KraveBeauty Beet The Sun SPF 40 PA+++ is the only product in this brand review that’s not currently available at Cult Beauty. But it’s available to purchase directly from KraveBeauty, which ships to the UK.

When I did my KraveBeauty haul, this was the product I was most excited to try. This broad-spectrum sunscreen offers SPF40 against UV rays.

The UV filters in this sunscreen are:

  • Homosalate 10% which absorbs short-wave UVB rays
  • Octisalate 5% to help with the water resistance of the formula and also to provide protection from UVB rays
  • Avobenzone 3% to keep skin safe from both UVB and UVA rays
  • Octocrylene 3% to capture harmful UV rays before it’s absorbed into the skin and also has emollient properties

This SPF didn’t disappoint. It’s invisible once applied, doesn’t feel greasy or heavy, absorbs instantly, and provides ample hydration. My skin feels comfortable in this formula. It plays well with other skincare products and doesn’t pill either.

The consistency is quite runny. But this makes it easy to apply, as the texture is thin, so you can rub it in quickly and easily. My oily skin loves this SPF.

Rating: 5 stars

I wouldn’t hesitate to repurchase this.

Overall KraveBeauty brand review

KraveBeauty skincare products image

Overall, KraveBeauty has lived up to my expectations.

This brand offers wonderful INCI lists and tolerable formulas that are effective. I love that all products are fragrance-free, as this caters to a wider audience.

I think the prices are very reasonable considering the strength of the ingredients in each product. While this brand doesn’t have my all-time fave products, this is a brand I’d reach for if my skin barrier was ever compromised, as I know the formulas would restore and repair my skin without any problems.

The only product I’m not a fan of is this Great Barrier Relief serum. But I like all of the other formulas. I’d highly recommend this brand to people seeking uncomplicated, gentle, and effective skincare products.

Fave product?


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