Best beauty products of 2024 image
Some products in this article were gifted but with no obligation to post

As 2024 has finished, I wanted to share my fave beauty products from the year. Some of these products were new launches in 2024, but most were just new to me.

These are the products that I’m reaching for the most. They make my skin look and feel healthy, smell incredible, enable effortless and beautiful makeup looks, and are simply a joy to work with. As with all the previous years, I had a hard time narrowing down this list to my absolute faves, as I tried loads of excellent beauty products in 2024, but I managed to come up with the following list.

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The r.e.m. beauty x Wicked Ozdust Eyeshadow Palette has quickly become one of my fave eyeshadow palettes. It’s a playful palette, with icy blues, vibrant pinks, forest greens, glittering golds, and multichrome beauty. There’s a trio of great neutral shades alongside a decent mix of warm and cool tones. The mattes are soft, easy to blend, and buildable. But the shimmers are the true standouts. You need to apply them with your fingertips to get the most out of them, but they’re richly pigmented, incredibly sparkly, and long-wearing. This palette inspires me to be creative and play around with different colours.

The Mixsoon Bean Essence (get 10% off at Refresh Skincare with my code AWOMANSCONFIDENCE) is a fantastic skincare find. This Korean skincare product does a great job of making skin smoother and more radiant. It gently exfoliates the skin with pomegranate enzyme, which isn’t irritating and is a perfect option for sensitive skin. This means I can use the essence frequently, without worrying that it’ll cause a rosacea flare-up. Since using this, my skin texture is more even.

The Sol de Janeiro Brazilian Bum Bum Cream (get 20% off at LookFantastic with my code LFTFBLOGSARAH) has become a staple in my self-care routine. This gorgeous body moisturiser is rich and sumptuous, without being greasy. A little bit of product goes a long way, so you only need a small amount to nourish your skin. The scent is so addictive. It’s sweet, with notes of pistachio, almond, vanilla, and salted caramel. I can’t stop reaching for it.

The Hourglass Vanish Airbrush Concealer (get 15% off at Sephora with my code SARAHSSPH) is iconic in the makeup community. I can’t believe it took me so long to try it! This concealer is very full coverage. A tiny dot is enough to do your entire under-eye area. It gives a very airbrushed and smooth finish. If you have any blemishes, dark circles, spots, or redness, this product will instantly smooth over them for an even complexion. This is my go-to for brightening my under eyes.

The Milk Makeup Hydro Grip Primer (get 15% off at Sephora with my code SARAHSSPH) has quickly become one of my fave primers. It’s tacky, which provides a lot of grip for base products to stick to. It helps my makeup stay in place all day and last longer. A pea-sized amount is enough to cover my entire face, and I love its cooling and refreshing feeling on the skin.

The Better Not Younger Lift Me Up Hair Thickener (get 10% off with my code SARAH10) is a brilliant volumising hairspray. I spritz this onto my damp hair after a shower, letting it dry naturally, which gives it more lift and body. My hair is naturally very straight and smooth, but this product makes it feel thicker and provides more grip.

The Murad Retinol Youth Renewal Serum (get 20% off at LookFantastic with my code LFTFBLOGSARAH) is one of the best retinol serums I’ve tried. It’s non-irritating, absorbs quickly, and is lightweight. I’ve been using this for several months, and it’s helped reduce some of my fine lines. The serum makes my skin feel firmer, gives it more elasticity, and overall makes it plumper. Plus, if I have any spots or rough texture the night before, by the morning, my skin is much smoother and the bumpiness is significantly reduced.

The Kayali Vanilla | 28 perfume (get 15% off at Sephora with my code SARAHSSPH) is probably my all-time fave. I’m a sucker for anything with a vanilla scent, and this perfume has the most addictive and sweet vanilla fragrance. It’s complex and sultry, with notes of jasmine, tonka, amber, brown sugar, patchouli, and musk. This is my go-to evening scent. Obsessed.

The Makeup by Mario Soft Pop Plumping Blush Veil is such a lovely blush. It provides a glowy and sheer pop of colour to the cheeks, but it’s buildable so that you can achieve a more saturated finish. The formula is hydrating and smooth, with very small pearlescent pigments for non-shimmery radiance. The shades are gorgeous, and I love how healthy the blush makes my skin look. I don’t apply too much to avoid looking greasy, but this is a divine formula.

The AXIS-Y Cera-Heart My Type Duo Cream is an innovative moisturiser to cater for your personalised skin needs. It contains 2 different moisturisers: 1 for your U-zone and 1 for your T-zone. The U-zone moisturiser (white) is thicker and creamier to provide more nourishment, while the T-zone moisturiser (blue) is a lightweight gel moisturiser that’s designed for oilier areas of the skin. Both moisturisers are fantastic, and it’s perfect for customising my skincare routine.

The Mallows Beauty Shave Butter is a fantastic TikTok find. These shave butters are creamy, come in a fantastic range of scents, and are kind to the skin. They leave my skin feeling nourished, soft, and smooth post-shave.

The YSL NU Bare Look Tint has quickly become one of my fave skin tints. It offers medium coverage and has a skin-like finish. This formula is also flexible. You can mix it with a liquid highlighter for a glowy effect or pair it with a mattifying primer for a matte look. Either way, this tint plays beautifully with other products without pilling. It’s lightweight, non-greasy, and seamlessly evens out the complexion. It layers and blends effortlessly.

The CurrentBody Skin LED Light Therapy Face Mask: Series 2 (get 10% off with my code CONFIDENCE) is easily the best LED face mask I’ve tried. This powerful mask reduces fine lines, wrinkles, and redness; makes skin glowy; and improves skin texture. It’s a comfortable fit that’s flexible, adjustable, and lightweight, unlike many other LED devices on the market that can be heavy or uncomfortable. This skincare device delivers serious results.

The Chanel Le Crayon Lèvres Longwear Lip Pencil is great. It’s long-lasting, creamy, and easy to blend. It’s firm enough that it doesn’t just blend away into nothing if you blend the edges but still feels moisturising and comfortable. The lip liner sharpens well without breaking so you can always get precise lines. I love it.

The Zelens Z-22 Ultimate Face Oil (get 20% off at LookFantastic with my code LFTFBLOGSARAH) is fab. This face oil is rich without being heavy or greasy. It provides nourishment overnight and leaves my skin feeling super soft, hydrated, and healthy. It’s been a while since I’ve found a face oil that I love, but this one ticks all the boxes.

The Patrick Ta Major Dimensions III Major Matte Eyeshadow Palette is the perfect neutral matte palette. This palette has every staple matte shade you could ever want, with cool, neutral, and warm tones. Whether you want a natural wash of cream all over the lids or want to create a sultry dark brown eyeshadow look, this palette has it all. It’s so versatile and wearable that I reach for it often. The eyeshadows themselves blend effortlessly, have very little fallout, are easy to build, feel velvety smooth, and stay put all day. Plus, the two cream formulas (brown and black) are ideal for creating precise, winged eyeliner.

The Perricone MD Vitamin C Ester CCC+ Ferulic Brightening Complex 20% (get 20% off with my code PMDM20) is a clinically proven vitamin C formula. This powerful, science-backed serum has helped even out my skin tone and made my skin smoother and more radiant. It’s lightweight, fast-absorbing, and doesn’t pill.

The r.e.m. beauty Lustrous Liquid Eyeshadow in Fembot is one of the prettiest eyeshadows I’ve ever tried. This duochrome liquid eyeshadow has the most incredible iridescent flip, shifting from a sparkling purple and pink to an intense glittery blue. It’s totally unique, easy to blend for a wash of shimmer or intense pigmentation, and is long-wearing. I can apply it just as easily with my fingertips or a fluffy brush. I get so many compliments when I wear this eyeshadow!

The Wild Natural Deodorant (get 20% off with my code WOMENSCONFIDENCE) is the best natural and eco-friendly deodorant I’ve tried. The metal cases are sustainable and really pretty. And the deodorant refills are fantastic, as there’s a great range of scents – including an unscented version for sensitive skin – and they really work to keep you fresh and odour-free all day. The formula is smooth and creamy so that there’s no tugging on your skin when you apply it.

The Charlotte Tilbury Beautiful Skin Sun Kissed Glow Bronzer is one of my fave cream bronzers. Firstly, the compact is massive, so you get a lot of value for your money, and it means you can dip a big fluffy brush into the pan. Secondly, I love the formula. It’s creamy but not slippery where if you blend out the product it disappears. Instead, the formula has the perfect balance between being moisturising and gripping. I love the shade Medium, as it’s not orange, so it gives a gorgeous sunkissed glow to the skin. This makes my skin look healthy and bronzed.