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I tried this TikTok-viral tinted SPF for under £10, but is it worth the hype?

Beauty Of Joseon Daily Tinted Fluid Sunscreen SPF30 image

Beauty of Joseon makes 2 of my all-time fave sunscreens. They’re invisible, non-greasy, blend seamlessly, don’t pill, and feel incredibly lightweight. Beauty of Joseon is a K-beauty brand that consistently impresses me with gentle and effective formulas. So when I saw the Beauty of Joseon Daily Tinted Fluid Sunscreen SPF30 go viral on TikTok, I […]

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Wild Roll On Antiperspirant review

Wild Roll On Antiperspirant image

The Wild Roll On Antiperspirant is a fairly new launch and is designed to be a sustainable way to provide 72 hours of protection from odour and sweat. Wild’s original Natural Deodorant is the best deodorant I’ve ever used. Despite being a natural-led formula, it outperforms every other antiperspirant and deodorant I’ve tried, while still […]

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15 female-founded skincare brands you need to know about

Female-founded skincare brands graphic

The world of skincare is constantly evolving, and some of the most exciting developments in the industry are coming from women who have built brands rooted in personal experience, scientific expertise, and innovative thinking. These female founders are reshaping how we think about self‑care — from effective formulas to barrier‑supporting essentials and ritual‑inspired products. This […]

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Beauty of Joseon brand review

Beauty of Joseon skincare products image

Beauty of Joseon is a popular cruelty-free Korean brand that combines Hanbang-infused skincare with clinically effective ingredients. Hanbang is a traditional Korean medicine based on natural ingredients with therapeutic properties, such as ginseng, green plum, propolis, and mugwort. Today, the brand is known for creating glowy, gentle, and moisturising products that look and feel amazing […]

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