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15 female-founded skincare brands you need to know about

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The world of skincare is constantly evolving, and some of the most exciting developments in the industry are coming from women who have built brands rooted in personal experience, scientific expertise, and innovative thinking. These female founders are reshaping how we think about self‑care — from effective formulas to barrier‑supporting essentials and ritual‑inspired products. This […]

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Beauty of Joseon brand review

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Beauty of Joseon is a popular cruelty-free Korean brand that combines Hanbang-infused skincare with clinically effective ingredients. Hanbang is a traditional Korean medicine based on natural ingredients with therapeutic properties, such as ginseng, green plum, propolis, and mugwort. Today, the brand is known for creating glowy, gentle, and moisturising products that look and feel amazing […]

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9 of the best indie makeup brands to check out

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Indie makeup brands create some of the most exciting, fun, imaginative, and unique products on the market. Driven by passion and a desire to make waves in the makeup industry, these brands often fill a gap in the market and deliver some of the best and most inspired formulations. This post highlights 9 of the […]

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