When you run your own blog, it’s important to have some sort of structure/business plan, a content schedule and goals to keep your blog focused and give you something to work towards.
It’s also important to keep your thoughts
I never used to give myself a content schedule when I first started blogging, which meant that I just wrote about things as and when I wanted on whatever topic I chose. Whilst you definitely should write about what you want to (or else, what’s the point?), having a content schedule ensures you know what you’re going to write about over the next few weeks and gives you time to prepare.
Plus, if you’re like me where you have different categories on your blog, it means you can try to post in those sections evenly, rather than just writing loads of content for one category.
I wouldn’t really say I have an in-depth business plan, but I certainly set myself goals, so I have something to aim towards that allows me to measure my progress.
But how do you implement all of this into one central location? Well, that’s where Trello has become my absolute go-to platform.
What is Trello?
Trello is a free, online tool that allows you to manage a project. It gives you a lot of flexibility and freedom by being customisable and user-friendly.
This is what Trello says: “Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way.”
You can also very easily work collaboratively with other people and you can assign people tasks on your boards, which is a very cool feature.
While Trello is very easy to set up, I had no idea where to start and I didn’t know how I wanted to incorporate Trello as part of my blog strategy.
I watched a video by Kimberly Ann Jimenez on YouTube on how she uses Trello for her goals and business and this was literally all I needed to get my strategy off the ground.
It explains how Trello operates, such as what a board is, what a list is, what a card is, how to add in due dates, categories, attachments etc. I would thoroughly recommend watching this tutorial to set your own Trello board up.
The video is very informative and I love the way she uses Trello for her business, so I took what I learned from her video and transferred this into my own blog strategy.
How I use Trello
I use Trello for post ideas, a content schedule for the next month or two, tasks I’ve completed, weekly goals, monthly goals, quarterly goals, yearly goals
This gives me an idea of what I could post
Below, I’m going to outline in more detail how I use Trello.
Post ideas and content schedule
Perhaps my favourite part of Trello is my ‘Post ideas’ list. I often have random ideas pop into my head for what I could write about in the future, but before I used Trello, I either had to write these down quickly or risk forgetting my ideas.
However, if something pops into my head now, I can add it very quickly to my ‘Post ideas’ list. Trello has a great app for phones, so I just add it onto there when I’m on the go. I’ve found this particular feature so handy and my ‘Post ideas’ section is huge now.
As for my content schedule, I generally work a month to two months ahead. I don’t stick to my content schedule
You can see in my screenshot that I try to vary what I write about week to week, for instance, this current post is a ‘How to’ post, the post after I have scheduled is a guest post which will go under my ‘Makeup’ section and the post after that is on DIY face masks which will sit under my ‘Skincare’ category.
I’ve found this element to Trello super useful and I constantly look over it to see if I want to add or change anything. Like I said, you don’t need to stick to this 100%, but it gives you more focus and some sort of strategy.
The ‘Done’ list is self-explanatory, when I’ve finished a card from one of my lists, I move into the ‘Done’ list so I know that I’ve dealt with it.
Goals and considerations
As for my goals, I break these down into weekly, monthly, quarterly and yearly.
At the time of thinking of a goal or something I’d like to get done, I decide a) how important it is, and b) how much time I think I’d need to complete the task, in order to determine whether it sits under a weekly, monthly, quarterly or yearly goal.
When I’ve decided, I then add a relevant due date that corresponds with that time frame. For instance, in my ‘Quarterly Goals,’ it says ‘Make sure Google Ads is set up’ for the 1st of April. I know April isn’t three months away from now, but at the time of me setting this goal, it was three months away. That’s generally how I operate.
My yearly goals are much bigger goals where I either need much more time to complete them or they’re a milestone for me to achieve. I’m not too worried about whether I reach my yearly goals or not, mainly because I’m still new to blogging. Sure, it would be great, but it’s more to give me an indication of my progress. If I find that I’m way off the mark with some of my yearly goals, I know to make them smaller and more achievable when the time comes for me to set new yearly goals.
For my ‘Considerations’ list, these are things that I don’t feel are imminent or time-sensitive, but are ideas I can play around with at a later date. I like having this section because it gives me room for growth and possibilities.
I love Trello, it’s very simple to get your head around, yet it gives you so much freedom to lay out a perfect strategy for your business. I’ve found it incredibly useful for my blog strategy and it keeps me focused and motivated.
I hope you’ve found this post helpful and if you decided to set Trello up and need any help, please don’t hesitate to get in touch with me on email@example.com
Let me know what you think!